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You’re more likely to believe fake news shared by someone you barely know than by your best friend
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Protocol - The people, power and politics of tech / Issie Lapowsky / Nov 22, 2021
A window into the impact of Apple’s user tracking restrictions: “the cost of driving [iOS users] to the website shot up to an average of $424 per conversion — more than three times what Musapatike said she would have expected during an off-year election….Before the iOS change, more than 60% of the group’s conversion ads on Facebook were delivered to iOS devices. After the privacy update, that figure was just under 37%.”
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