Google’s latest search results change further blurs what’s an ad

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Digiday / Deanna Ting / Jan 24

“Beginning Jan. 13, Google redesigned its desktop search experience to feature favicons, or preferred icons. For organic results, users will see favicons, or a brand’s icon next to the url. For ads, they will see a bolded black ad label next to the url that looks similar to a favicon.”

—LO

Tags: advertising, Google, search