What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more.

Search Engine Land / Danny Sullivan

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content →

“Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.”

What else we were reading on April 26

The Drum / Rebecca Stewart

Snapchat Discover launches in Germany with Vice and Sky Sports as publishing partners →

“To mark the launch, Snapchat is letting users in the country decorate their selfies with interactive Snapchat Lenses featuring the publishers’ mastheads.”

Digiday / Sahil Patel

In the shadow of the duopoly, media rivals are becoming allies →

“If you can’t beat ’em, join ’em. As digital media sellers compete for ad dollars in a fragmented world, they’re betting it’s better to work together than to individually lose out on ad dollars entirely.”

ESPN / Marie Donoghue

Ahead of new layoffs at ESPN, here’s its ‘content evolution strategy’ →

“In short, given how fans’ habits are changing, our focus continues to be providing high-quality, distinctive content at any minute of the day on any screen.” —RB

TechCrunch / Josh Constine

Instagram hits 700 million users, accelerating from 600M in December →

It’s more than twice the size of Twitter, which reported better-than-expected earnings today.
—RB

The Information / Tom Dotan

How Jeff Zucker wants to “future proof” CNN: by not calling it CNN →

“It invested in Great Big Story, an internally launched video publisher that creates a handful of short videos each week. Mr. Zucker said the company purposefully didn’t include CNN as part of its name so people didn’t think it was going after breaking news. And Great Big Story is successfully drawing people who aren’t CNN viewers.”

The Wall Street Journal / Mike Shields

More than half of digital advertising is now mobile →

“According to a new report conducted by PwC US for the Interactive Advertising Bureau, mobile ad spending accounted for 51% of the record $72.5 billion in total U.S. digital ad spending last year.” —SW

WAN-IFRA

These are the winners of this year’s European Digital Media Awards →

Including The Guardian, Expressen, the BBC, Metro, Dagbladet, and Axel Springer.