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MLA

, . "How a start-up built the search engine of the future — and then died." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 31 Jul. 2023. Web. 20 Mar. 2025.

APA

, . (2023, Jul. 31). How a start-up built the search engine of the future — and then died. Nieman Journalism Lab. Retrieved March 20, 2025, from https://www.niemanlab.org/reading/how-a-start-up-built-the-search-engine-of-the-future-and-then-died/

Chicago

, . "How a start-up built the search engine of the future — and then died." Nieman Journalism Lab. Last modified July 31, 2023. Accessed March 20, 2025. https://www.niemanlab.org/reading/how-a-start-up-built-the-search-engine-of-the-future-and-then-died/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/how-a-start-up-built-the-search-engine-of-the-future-and-then-died/
    | title = How a start-up built the search engine of the future — and then died
    | last =
    | first =
    | work = [[Nieman Journalism Lab]]
    | date = 31 July 2023
    | accessdate = 20 March 2025
    | ref = {{harvid||2023}}
}}