We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Better News / Mike Oliveira, Kim Holt, and Zack McGhee
/ Apr 9“We had to evolve how we told the story. We couldn’t just do 20-second readers or voiceovers anymore. We had to go in-depth to get people to see us — and the issue — in a different light. We also couldn’t do this top-down: We had to unite people and empower them to make a difference through their work. That meant using new language. We started using terms like ‘our neighbors’ when referring to people facing housing issues. We also used phrases like ‘a safe place to live’ when appropriate, to get away from the phrase ‘affordable housing crisis.'” —
