How CNN uses audience insights to drive newsroom change

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WAN-IFRA / Neha Gupta / Feb 26

“‘The proof of success is not merely knowing what works, but why and when it works; one can’t rely on instinct alone to break free from the status quo and drive true organic transformational change from within,’ Brett McKeehan, Director of Asia for CNN Digital Worldwide, said.”

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Tags: audience data, audience engagement, audience insights, CNN, cultural shift, newsroom change