How Fox News dominates Facebook in the Trump era →

“‘In the early days, we were kind of like, “Is there any news? What’s happening?”‘ she said with a laugh. ‘Now, … there’s news every five minutes.”

“The paper’s business reporter is covering Bernie Sanders; its agriculture reporter is responsible for keeping tabs on not-yet-declared Montana Governor Steve Bullock; its metro reporter is assigned to the long-shot Maryland Congressman John Delaney, who has all but lived in Iowa for the past two years.”

“Sorry, machine learning is probably not going to save the news industry from its financial woes. But there’s nonetheless a lot of utility for journalists to discover within it.”

“My vision, the next five years, is to get a third our revenue each from ads, subscriptions, and transactions…. Let’s say you’re watching the Dallas Mavs and want to buy a jersey while you’re watching. We want to integrate commerce more deeply.”

“I think it’s possible to achieve some of the same benefits without M&A. Certainly if it was the right thing, buying another company that could add to what we’re doing would make sense.”

”The more time we spent with the data the more excited we got,’ Spanfeller said. Besides comprising a large audience, it also skews younger to provide better reach among consumers 18-34 than Vice, Vox, BuzzFeed or Group Nine, according to Spanfeller. ‘Then what was really interesting was how engaged they are with their audience — they’re not dependent on social media.'”

“If at some point, when we stop posting anything new, Facebook will inevitably hit Peak Memory, and the site’s News Feed will collapse upon itself, a heap of reposted content from the year before, the two years before, the four years before.”

“By reverse-engineering popular apps such as Facebook and Instagram, she is able to preview changes that are still in testing mode. She shares the designs from her Twitter account, which is watched closely by journalists eager for a scoop – and the companies hoping to avoid landing at the center of one.”

“A string of publishers, including the New York Times, ESPN and USA Today, has also rolled out ad products that they claim can match ads to people in certain moods. The BBC has also experimented with tracking emotional reactions to ads for years to prove the value of its branded content.”