Nieman Foundation at Harvard
Buying Grid gives The Messenger a boost in social, not just in staffing its newsroom
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Piano / Apr 16
“Use dashboards and reports to create a feedback loop to your newsroom; they need to learn a new set of metrics — conversions per article instead of page views — and what drives success in subscriptions compared with advertising…A membership is a broader offering then a subscription. Membership means premium content plus perks plus knowing that you’re in there with likeminded people.”
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