We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Better News / Wendy Greenlaw and Kevin Lipe
/ Nov 19“We were surprised at how well the onboarding emails worked for those that signed up via our free coronavirus coverage. These emails came directly from our CEO and had a 1.81% conversion rate of new readers that became digital subscribers. We typically see a conversion rate well below 1% for our standard marketing emails soliciting subscriptions.” —
Tags:
Daily Memphian,
newsletter
