We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
International News Media Association (INMA) / Anjali Iyer
/ Jan 3Lifecycle triggers sent emails at subscriber milestones, such as anniversaries or reading a certain number of articles. Article gifting triggers, meanwhile, target subscribers who have not gifted articles to educate on the benefit and encourage gifting. —
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email marketing,
Washington Post
