We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Fusion / Isabelle Niu
/ Feb 18Some Chinese publishers are picking this up quickly, encouraging their beat reporters to start company-sponsored public accounts in their own voice, name and personality. These tend to do much better than official WeChat accounts, which tend to simply transfer content from their website to WeChat. —
Tags:
China,
messaging apps,
personal brand,
WeChat
