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“Sága has three main functions: The first is to identify 100% of the users on its sites across mobile and desktop, including audiences using browsers like Apple Safari and Mozilla Firefox, who have clamped down on third-party cookies for cross-site tracking. The tool also helps uncover additional information about marketer’s audience to shape campaigns. Sága also reports on campaign performance in real-time, which is helpful in mobile environments where third-party cookies have long failed to effectively target and measure mobile ads.” —
Tags:
audience analysis,
audience tool,
Insider,
Insider Inc.,
Lucinda Southern
