Nieman Foundation at Harvard
“It’s a minor, but welcome change to Instagram’s interface as it’s one less thing vying for your attention. It does mean that users will now have to dig deeper into the app to find IGTV content. Of course, you can also download the standalone IGTV app, but data suggests that a relatively small proportion of Instagram’s billion-plus users have bothered to do so, in comparison with the millions that have downloaded rival video app TikTok.”
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