What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more.

The Hollywood Reporter / Alex Weprin

Layoffs hit NBC News, with 150 jobs cut ahead of Versant split →

“The cuts were driven by the fact that NBC News will no longer be providing newsgathering capabilities for CNBC and MSNBC, as well as broader concerns around the overall economic environment for the media sector…NBC News is shifting resources to other areas, including the forthcoming subscription offering, and new areas of coverage like sports.” —LO

What else we were reading on October 15

Axios / Sara Fischer

Bustle parent company pivots to influencers →

“[BDG Media] has selected members from a pool of over 12,000 applicants to be a part of an elite club of social influencers that it can then use to upsell brands. BDG has so far accepted 1,100 Nylon members to date and expects to add another 1,500–2,000 or so by next year.”

The New York Times / Nicole Sperling and Jessica Testa

Netflix jumps into podcasts with Spotify deal →

“The 16 shows in the deal are produced by Spotify Studios and The Ringer, the website and podcasting network that Bill Simmons started and that Spotify acquired in 2020. The shows include two popular true crime podcasts, Conspiracy Theories and Serial Killers; The Bill Simmons Podcast; and Rewatchables.” —LO

IGN / Verity Townsend

Japanese government calls on Sora 2 maker to refrain from copyright infringement →

“The minister of state for IP and AI strategy informed attendees about the government’s request, which called on [OpenAI] to refrain from infringing on Japanese IPs … Kiuchi went on to describe manga and anime as ‘irreplaceable treasures’ that Japan boasts to the world.”

Press Gazette / Alice Brooker

How Far Out grew from student blog to 30 full-time staff →

“Far Out has seen ‘huge benefit’ from focusing on Google Discover, ‘at a time when a lot of publications were focusing on SEO.’ Thomas said Far Out could never compete with established music brands like Pitchfork and NME on SEO content. ‘For us to try and do things like the ten best rock songs, for example, we would never overcome them.'”

Bloomberg / Ashley Carman

Spotify’s audiobook listeners grew 36% in second year of service →

“Spotify launched the audiobook program to complement its bedrock music and podcast businesses and give customers more reason to stay with the service. The majority of people listening are under age 35, according to the company.”

—Tulsa Flyer CEO Ziva Branstetter in an interview with KOSU. The Tulsa Flyer launched its website on Wednesday. (KOSU / Robby Korth) —SC
The Hollywood Reporter / Alex Weprin

YouTube just ate TV. It’s only getting started →

“Sports, led by the NFL, is in many ways the final frontier for YouTube to conquer. The platform is on the verge of subsuming the genres that have helped define the past 100 years of TV. In fact, the CEO noted in his annual letter to the YouTube community that the platform’s viewership on TV sets has ‘surpassed mobile and is now the primary device for YouTube viewing in the U.S.'”

Adweek / Trishla Ostwal

Yahoo, PubMatic, and others launch new standard for agentic advertising →

“More than 20 companies including PubMatic, Optable, Scope3, Swivel, Brian O’Kelley backed Classify, Triton Digital, Magnite, Kargo and Yahoo have signed on to the Ad Context Protocol…The standard aims to make this new technology more consistent across advertising platforms and allow for interoperability.” —LO

NPR / Tom Bowman

Why I’m handing in my Pentagon press pass →

“Did I as a reporter solicit information? Of course. It’s called journalism: finding out what’s really going on behind the scenes and not accepting wholesale what any government or administration says.” —N