We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
One new ad features “uplifting sports moments such as the recent National Hockey League game in which a Zamboni driver filled in as a last-minute goalie. It ends with the message ‘We miss it, too.'” The declining viewership has ESPN considering redirecting more marketing money to promote itself outside of the TV networks and digital platforms it owns. —
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ESPN