We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Marketing Brew / Ryan Barwick and Jenn Brice
/ Aug 12“In May, the Los Angeles Times saw 4% of its traffic come from the Jun Group on one specific day … Both TheGrio and Scary Mommy received about 91% and around 61% of their traffic from the Jun Group, on given days, respectively … Further, according to [ad-fraud researchers Rocky] Moss, none of the bid requests he observed from publisher-bought traffic were labeled as rewarded.” —
Tags:
ads,
rewarded inventory
