We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Max Willens
/ Apr 30“An executive at one publisher said that their subscriber acquisition costs have fallen by to as little as one third of what they had been at the beginning of March…In the first half of April, the cost of acquiring a newsletter subscriber through Facebook fell from 75 cents to 25 cents, thanks to a combination of lower CPMs and significantly higher clickthrough rates, an executive at a second news publisher said.” —JB
Tags:
Facebook,
Facebook ads,
newsletters,
subscriptions
