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What I learned in my second year on Substack
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
AdWeek / Lauren Johnson / Jul 14
“When looking specifically at view-through rates for the first 10 seconds of a video, 1:1 videos outperform 16:9 clips by 54 percent. And people are 67 percent more likely to watch the full length of a square-oriented video than they are to watch a horizontal one.”
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