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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Axios / Sara Fischer / Apr 19
“New data from Centro finds that political ad spend on CTV by political campaigns outpaced overall CTV growth across the industry by more than three times…This is a huge departure from the decades-long practice of campaigns buying TV ads that are targeted to local demographic market areas without much precision other than age and gender.”
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