We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“New data from Centro finds that political ad spend on CTV by political campaigns outpaced overall CTV growth across the industry by more than three times…This is a huge departure from the decades-long practice of campaigns buying TV ads that are targeted to local demographic market areas without much precision other than age and gender.” —
Tags:
connected TV,
local TV,
political advertising
