Nieman Foundation at Harvard
HOME
          
LATEST STORY
What it takes to run a metro newspaper in the digital era, according to four top editors
ABOUT                    SUBSCRIBE
What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
CNN / Brian Fung / Jun 29
“The highest-spending 100 brands accounted for $4.2 billion in Facebook advertising last year, according to Pathmatics data, or about 6% of the platform’s ad revenue…Much of the rest of Facebook’s ad revenue comes from small and medium-sized businesses, ad executives say. It would likely take tens of thousands of them, acting over a significant period of time, to put a big dent in Facebook’s bottom line.”
Tags: , ,