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After criticism over “viewpoint diversity,” NPR adds new layers of editorial oversight
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Guardian / Peter Pomerantsev / Mar 4
“Ukraine is full of advertisers and hackers, activists and journalists all trying to reach Russian audiences. They buy ads on Russian pornography sites and bootleg movie portals or use cold calling software more familiar from marketing campaigns. Early on they found that ‘moral’ content didn’t take off. When they made mass telephone calls to Russians, they found that some 80% would hang up during the first 20 seconds if the calls were about war crimes, but only 30% hung up when the call focused on their personal interests, such as a special tax they had to pay to support Russia’s newly occupied lands.”
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