We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
George Washington University / Brent Merritt
/ Jul 18“The report documents the rise of attention analytics, explores the current role of attention metrics in the newsroom and in display advertising sales, and offers analysis of what the future holds for time-based advertising transactions. It offers perspectives from professionals in digital analytics, advertising, and publishing, including practitioners at leading publications such as The New York Times, The Washington Post, The Atlantic, and the Financial Times. The findings suggest that certain types of publishers can benefit financially from trading on user attention rather than impressions.” —
Tags:
attention metrics
