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MLA

, . "The Sun’s Facebook chatbot drove nearly half users back to its site." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Sep. 2016. Web. 24 Sep. 2023.

APA

, . (2016, Sep. 15). The Sun’s Facebook chatbot drove nearly half users back to its site. Nieman Journalism Lab. Retrieved September 24, 2023, from https://www.niemanlab.org/reading/the-suns-facebook-chatbot-drove-nearly-half-users-back-to-its-site/

Chicago

, . "The Sun’s Facebook chatbot drove nearly half users back to its site." Nieman Journalism Lab. Last modified September 15, 2016. Accessed September 24, 2023. https://www.niemanlab.org/reading/the-suns-facebook-chatbot-drove-nearly-half-users-back-to-its-site/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/the-suns-facebook-chatbot-drove-nearly-half-users-back-to-its-site/
    | title = The Sun’s Facebook chatbot drove nearly half users back to its site
    | last =
    | first =
    | work = [[Nieman Journalism Lab]]
    | date = 15 September 2016
    | accessdate = 24 September 2023
    | ref = {{harvid||2016}}
}}