The Toast’s recipe for bootstrapping a profitable media business

What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

Fast Company / Rebecca Greenfield / Oct 1

“‘I promised to bring in $100,000 worth of jokes,’ says [Mallory] Ortberg about her initial investment.” —CO

Tags: Mallory Ortberg, The Toast

What’s the best way to follow how the news is changing?

Our daily email, with all the freshest future-of-journalism news.

Prefer a once-a-week email? »

Cite this article Hide citations

MLA

O'Donovan, Caroline. "The Toast’s recipe for bootstrapping a profitable media business." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Oct. 2014. Web. 13 May. 2024.

APA

O'Donovan, C. (2014, Oct. 1). The Toast’s recipe for bootstrapping a profitable media business. Nieman Journalism Lab. Retrieved May 13, 2024, from https://www.niemanlab.org/reading/the-toasts-recipe-for-bootstrapping-a-profitable-media-business/

Chicago

O'Donovan, Caroline. "The Toast’s recipe for bootstrapping a profitable media business." Nieman Journalism Lab. Last modified October 1, 2014. Accessed May 13, 2024. https://www.niemanlab.org/reading/the-toasts-recipe-for-bootstrapping-a-profitable-media-business/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/the-toasts-recipe-for-bootstrapping-a-profitable-media-business/
    | title = The Toast’s recipe for bootstrapping a profitable media business
    | last = O'Donovan
    | first = Caroline
    | work = [[Nieman Journalism Lab]]
    | date = 1 October 2014
    | accessdate = 13 May 2024
    | ref = {{harvid|O'Donovan|2014}}
}}

The latest from Nieman Lab