This French satirical newspaper is only published on Leap Day →

“The likely pivot represents an evolution in Snapchat’s ad infrastructure as it develops more targeting tools and technology to serve ads. Instead of solely relying on publishers to bring in big sponsorship deals to their channels, Snapchat can offer a more familiar digital ad model, serving millions of impressions to a variety of buyers.”

“Growth and ad dollars are getting harder to come by, which is leading many publishers to find safety — and cash — in numbers. The common threats facing the industry have made partnering up with competitors an easier sell.”

“What if you created a special reader’s program of, say, two hundred people who read your publication? Make sure they are as diverse as hell—race, gender identity, sports teams, location, age, education. Recruit them quietly. Pay them something small but meaningful: $100/month to read 10 or so stories each.”

More than 100 people gathered at the MIT Media Lab on Saturday to discuss how to improve community engagement around news.

Frommer was most recently technology editor at Quartz.

It’s “an innovative three-year deal that sets minimum pay levels and gives Gawker’s 99 union members a 3% across-the-board raise each year.”