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What it takes to run a metro newspaper in the digital era, according to four top editors
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Undark Magazine / Jillian Kramer / Oct 29
“Rejecting the flash of some advertising, many experts favor a simple, fact-based approach…Experts are divided, though, on whether a straightforward tell-the-facts approach is really enough. ‘There is growing evidence that traditional communication of vaccines — e.g., messages focusing on statistics — has not worked well,’ Nan wrote. ‘More successful strategies,’ she added, ‘rely on trustworthy messengers, telling stories rather than using statistics, and appeals to moral values.'” SS
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