HOME
          
LATEST STORY
Ken Doctor: Why The New York Times hired Kinsey Wilson
ABOUT                    SUBSCRIBE
March 11, 2009, 5:24 a.m.

Google: “What ads do you want?”

Google has long understood and built a business around the notion that, when someone says, “I hate advertising,” what he really means is “I hate advertising that’s absolutely irrelevant to me or that is a visual assault.” Thus, AdSense, which revolutionized online advertising by attempting to gauge what online users were interested in through the pages they visited or the things they searched for.

Today, Google takes it a big step further by asking: “No, really, what is it that you’d like to see?”

picture-6

That’s Google’s new Ads Preferences Manager, which allows you to tell it exactly which category of ads you’d like to see as you browse the web. To repeat: You tell them what you want to see.

It remains to be seen how well this will work, but clearly Google is proceeding from a point of view that would serve the news industry well as we look to find better ways to monetize our sizable and diverse audience.

By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.

POSTED     March 11, 2009, 5:24 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Ken Doctor: Why The New York Times hired Kinsey Wilson
The former chief content officer at NPR will be moving up I-95 to one of the most important digital positions at the Times.
Why Google is taking another shot at helping readers pay for news
Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success.
In Canada, newspapers’ attempts to experiment with ebooks haven’t seen much success
A number of papers across the country started ebook programs in the early part of this decade, repurposing their archives or producing new work. They haven’t been the moneymakers some had hoped.
What to read next
718
tweets
Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
540Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
502Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Old and new media types from journalism, documentary, and technology backgrounds gathered at MIT to share practices and discuss mutual concerns.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Politico
MinnPost
Las Vegas Sun
Bayosphere
Investigative News Network
Arizona Guardian
INDenverTimes
New West
Chicago News Cooperative
Groupon
Outside.in
The New Yorker