HOME
          
LATEST STORY
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
ABOUT                    SUBSCRIBE
March 11, 2009, 5:24 a.m.

Google: “What ads do you want?”

Google has long understood and built a business around the notion that, when someone says, “I hate advertising,” what he really means is “I hate advertising that’s absolutely irrelevant to me or that is a visual assault.” Thus, AdSense, which revolutionized online advertising by attempting to gauge what online users were interested in through the pages they visited or the things they searched for.

Today, Google takes it a big step further by asking: “No, really, what is it that you’d like to see?”

picture-6

That’s Google’s new Ads Preferences Manager, which allows you to tell it exactly which category of ads you’d like to see as you browse the web. To repeat: You tell them what you want to see.

It remains to be seen how well this will work, but clearly Google is proceeding from a point of view that would serve the news industry well as we look to find better ways to monetize our sizable and diverse audience.

By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.

POSTED     March 11, 2009, 5:24 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
A farewell to #content: Optimism, worries, and a belief in great work
A few thoughts on the state of media (and meta-media) from our departing staff writer.
On convening a community: An excerpt from Jake Batsell’s new book on engaged journalism
“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
What to read next
789
tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
750Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
News Corp
Reddit
Journal Register Co.
Texas Tribune
St. Louis Globe-Democrat
The Huffington Post
Quartz
Poynter Institute
Reuters
Bureau of Investigative Journalism
Dallas Morning News
New Haven Independent