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Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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“This explains everything about my failed Google searches this week,” one Globe and Mail journalist tweeted.
The potential here is for democratic governments to evolve their digital policy models based on each other’s experiences.
Out of every 1,000 times someone sees a post on Facebook, how many of them include a link to a news site? Four. No wonder Facebook doesn’t want to write publishers big checks anymore.
“One of the recent shifts in podcasting has been the introduction of paywalls and exclusive content. It has since become a standard feature of the medium.”
“We may not like them, but they have been absolutely essential in expanding our reach and building our digital business.”
Achieving a more transparent and less manipulative online media may well be the defining political battle of the 21st century.
From headlines to familiarity with news brands, people generally not tuned into the news use six main cues to decide which stories to trust.
A healthy chunk of Facebook users say they don’t get much news there any more — an outcome to be both expected and desired.