“You want to move your business and your model to the place on the media chessboard where the dollars are going to be going” — the TV money that will follow audiences to streaming.
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
Former Chartbeat CEO Tony Haile hopes he’s found something at the intersection of ethical adblocking and news-flavored digital wellness. “It’s not just ‘Can you get rid of ads,’ but ‘What does a better internet look like?'”
Republicans and Democrats are (surprisingly!) teaming up to help news organizations negotiate with the tech giants. But it’s unlikely to have a substantial impact on the dysfunctional relationship between publishers and platforms.
The “failing” New York Times’ news operation now employs more than 1,700 journalists, up nearly 50 percent from a decade ago. It has nearly 5 million subscribers, triple its print-era peak. Now it’s preparing to up the price.
Inside.com recently raised $2.6 million from SeedInvest, Jason Calacanis, and “hundreds of our readers” to keep the growth going (but not relying on reader revenue).
Schmidt, Christine. "Inside Inside’s new local newsletters and its plans to keep scaling (with 750,000 active subscribers on board)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Feb. 2019. Web. 7 Jul. 2020.
APA
Schmidt, C. (2019, Feb. 14). Inside Inside’s new local newsletters and its plans to keep scaling (with 750,000 active subscribers on board). Nieman Journalism Lab. Retrieved July 7, 2020, from https://www.niemanlab.org/2019/02/inside-insides-new-local-newsletters-and-its-plans-to-keep-scaling-with-750000-active-subscribers-on-board/
Chicago
Schmidt, Christine. "Inside Inside’s new local newsletters and its plans to keep scaling (with 750,000 active subscribers on board)." Nieman Journalism Lab. Last modified February 14, 2019. Accessed July 7, 2020. https://www.niemanlab.org/2019/02/inside-insides-new-local-newsletters-and-its-plans-to-keep-scaling-with-750000-active-subscribers-on-board/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/02/inside-insides-new-local-newsletters-and-its-plans-to-keep-scaling-with-750000-active-subscribers-on-board/
| title = Inside Inside’s new local newsletters and its plans to keep scaling (with 750,000 active subscribers on board)
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 14 February 2019
| accessdate = 7 July 2020
| ref = {{harvid|Schmidt|2019}}
}}
