Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: Tomorrow’s life-or-death decisions for newspapers are suddenly today’s, thanks to coronavirus
ABOUT                    SUBSCRIBE

Articles tagged advertising (338)

Also see results from other Nieman sites
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
Former Chartbeat CEO Tony Haile hopes he’s found something at the intersection of ethical adblocking and news-flavored digital wellness. “It’s not just ‘Can you get rid of ads,’ but ‘What does a better internet look like?'”
After ten years of writing for Nieman Lab, Ken takes a big look back and ahead, defining the state of affairs for the troubled world of journalism.
Republicans and Democrats are (surprisingly!) teaming up to help news organizations negotiate with the tech giants. But it’s unlikely to have a substantial impact on the dysfunctional relationship between publishers and platforms.
Worse, the two left standing could be run by hedge fund guys with little interest in more than the bottom line.
The “failing” New York Times’ news operation now employs more than 1,700 journalists, up nearly 50 percent from a decade ago. It has nearly 5 million subscribers, triple its print-era peak. Now it’s preparing to up the price.
Inside.com recently raised $2.6 million from SeedInvest, Jason Calacanis, and “hundreds of our readers” to keep the growth going (but not relying on reader revenue).
“The model is designed to reward engagement and loyalty. We think those things are the currency of publishing in the future, that relationship with the consumer. The better you do at that, the better you do under Scroll.”
“We’re not the enemy. This is a really shitty industry for writers.”