Google’s trying to figure out how to satisfy privacy advocates without crippling its gazillion-dollar ad business — or poking regulators around the world. Now, the company says it needs more time, and publishers should take advantage.
The news alerts you send to iPhones might be about to disappear from your users’ screens. The bedrock metric of the newsletter business just got murdered. (But there’s good news, too.)
Apple now won’t kneecap the ad tech industry — for all the good and bad that implies — until early 2021. Publishers should use the extra time to get their data houses in order.
It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.
When McClatchy declared bankruptcy in February, its debts were crushing, but its operating numbers weren’t so bad. But the coronavirus ripped away more than a quarter of its revenue in just a few weeks.
“You want to move your business and your model to the place on the media chessboard where the dollars are going to be going” — the TV money that will follow audiences to streaming.
Benton, Joshua. "Of the money advertisers spend on digital ads, half of it vanishes before reaching publishers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 May. 2020. Web. 19 Oct. 2021.
APA
Benton, J. (2020, May. 6). Of the money advertisers spend on digital ads, half of it vanishes before reaching publishers. Nieman Journalism Lab. Retrieved October 19, 2021, from https://www.niemanlab.org/2020/05/of-the-money-advertisers-spend-on-digital-ads-half-of-it-vanishes-before-reaching-publishers/
Chicago
Benton, Joshua. "Of the money advertisers spend on digital ads, half of it vanishes before reaching publishers." Nieman Journalism Lab. Last modified May 6, 2020. Accessed October 19, 2021. https://www.niemanlab.org/2020/05/of-the-money-advertisers-spend-on-digital-ads-half-of-it-vanishes-before-reaching-publishers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/05/of-the-money-advertisers-spend-on-digital-ads-half-of-it-vanishes-before-reaching-publishers/
| title = Of the money advertisers spend on digital ads, half of it vanishes before reaching publishers
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 6 May 2020
| accessdate = 19 October 2021
| ref = {{harvid|Benton|2020}}
}}
