HOME
          
LATEST STORY
The newsonomics of auctioning off Digital First’s newspapers (and California schemin’)
ABOUT                    SUBSCRIBE
June 30, 2011, 3 p.m.

A year after its big redesign, how Google News is thinking about the best ways to present news stories

It’s been a year since Google News launched its big redesign, the first major update of the Google News interface since it launched in 2002. The revamp put a new emphasis on customized news content, focusing in particular on the social elements of news: personalization and, then, sharing.

The design you’ll see on the site today isn’t too far off from what was introduced last year. It still strikes a balance between personalization and serendipity, with a design that is dominated by a Top Stories stream, and filled out by customized stories, locally relevant articles, Spotlight-ed items, most-shared pieces, and other content.

But there have been tweaks, too, many of them aimed at writing into the service a happy medium within the polar aspects of news consumption: something between total personalization and total universality; between breadth and depth; between pre-existing interests and discovery; between want to know and need to know; between expectation and serendipity.

I recently spoke with Andre Rohe, lead engineer for Google News, to learn a bit more about the way he and his colleagues are thinking about news presentation as they continue to build out the product.

News content: breadth and depth

One thing Rohe highlighted: Google News’ desire to help users indulge their curiosity about particular news events. Last month, Google News tweaked its interface to make it easier for users both to scan for stories that might interest them and to dig deeper once they’ve found them. The Top Story on Google News at any given moment is now expanded — which is to say, visually contextualized, with clustered links and multimedia offerings — by default.

The expansion-default UI emphasizes the diversity of coverage surrounding a given news event, Rohe notes. Links included in an expanded cluster (just like a regular cluster) might include opinion pieces, local and international news, in-depth articles, satire pieces, and, intriguingly, highly cited pieces. (Relevant Wikipedia articles are also included — since, Rohe notes, Wikipedia can often offer great context for news stories, and occasionally even offer news coverage itself.) Multimedia — videos, images, etc. — makes it into the mix through a slider mechanism at the bottom of the expanded entry.

The updated UI lets people “get into the breadth of the story,” Rohe notes — and breadth, in this case, can actually equate to its own kind of depth. Some big stories will generate something in the neighborhood of 20,000 news articles, Rohe notes. “The idea is, how can we get a good summary of all the aspects that are inside of these 20,000?” The even broader goal is to make it easier for users to dig into the stories that interest them, and to benefit, in the process, from the diversity of news coverage that has been Google News’ driving goal since Krishna Bharat founded it. (And the fact that the default expansion is applied to the top Top Story, I’d add — a story that is ostensibly, if not always, one of some kind of civic import — provides users with a nice nudge of encouragement to explore the stories that are not only curiosity-inducing, but also just important to know about.)

Personalization: explicit and implicit

Google News is also doing a lot of thinking about the best ways to personalize news content for its users. The product currently makes use of two main types of customization, Rohe notes: the explicit and the implicit. Explicit personalization is the kind Google News emphasized in last year’s redesign, the kind that asks users to tell Google their interests so their news results can be appropriately tailored.

But you don’t always know what you like. So, starting this April, signed-in Google News users in the U.S. began seeing stories in their “News for You” feeds that were based not on their stated preferences, but on their behavior: their news-related web histories. (For example, within Google search and its other services, if you click on a lot of articles about Lady Gaga, Google News will serve you up breaking news about Lady Gaga.) “We found in testing that more users clicked on more stories when we added this automatic personalization,” software engineer Lucian Cionca explained, “sending more traffic to publishers.”

Google News is also experimenting with ways to combine explicit and implicit personalization — through an article recommendation process that surfaces stories users have exhibited an implicit interest in, and giving them the option to convert that into stated interest. (Have your web searches revealed a hidden passion for all news Gaga-related? Google will give you the option to make it official on your Google News feed — or to, you know, not.) Ultimately, Rohe notes, “it’s about making it easy for the users to say what they have an interest in.”

Mobile: updates beyond design

Google News, like so many other products at Google, is increasingly thinking in terms of mobile. In last year’s redesign, Google News launched an auto-local section, “News Near You,” that serves up geo-targeted news items. (I live in Boston, but when I’m in NYC, News Near You may present me with info about a new West Village coffee shop, or Bloomberg’s latest move, or — yes — Lady Gaga’s Madison Square Garden show.) And this April, perhaps even more significantly, Google released a mobile version of Google News designed especially for low-end phones. The implications of news consumption’s shift to mobile platforms are, to repeat the obvious, huge; it’ll be interesting to see how Rohe and his colleagues address them — and how consumers, for their part, adjust to the changes.

POSTED     June 30, 2011, 3 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The newsonomics of auctioning off Digital First’s newspapers (and California schemin’)
More than 200 newspapers are up for sale — as one group, in clusters, or one by one. Where they go could have a big impact on how the industry will look in the coming years.
Could a Bay Area news nonprofit take over some of its biggest newspapers?
There are plenty of reasons for it not to happen. But news nonprofits could end up being vehicles for civic-minded locals to take over dailies as they continue to drop in value.
Through The Wire: What happened with The Atlantic’s experiment in aggregation?
The Atlantic invested years and money into figuring out what they wanted The Wire to be. Now, after relaunching and promising reinvestment, the site is being brought back under the wing of its parent.
What to read next
751
tweets
Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
677Designer or journalist: Who shapes the news you read in your favorite apps?
A new study looks at how engineers and designers from companies like Storify, Zite, and Google News see their work as similar — and different — from traditional journalism.
594Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum
The Guardian is making its biggest bet on memberships and events by renovating a 30,000 square foot space to host live activities in the heart of London.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
New Haven Independent
The Tyee
Time
Journal Register Co.
ABC News
E.W. Scripps
Topix
Storify
The Times of London
Public Radio International
El País
Groupon