Nieman Foundation at Harvard
HOME
          
LATEST STORY
Public or closed? How much activity really exists? See how other news organizations’ Facebook Groups are faring
ABOUT                    SUBSCRIBE
May 24, 2018, 9:50 a.m.

Who’s creating the top Facebook videos? “Not people you’ve necessarily heard of”

Babies and puppies continue to rule the day, and only 2% of the most engaged Facebook videos were posted by traditional publishers.

Motivational speaking, puppies, and babies: These are hot topics for the most popular Facebook videos so far in 2018, according to a NewsWhip analysis. Despite recent changes to Facebook’s algorithm that would supposedly decrease the visibility of clickbait-y and viral video, the second most popular native Facebook video this year is called “Babies and puppies,” from publisher Daily Picks and Flicks. The tenth most popular, from NTD Funniest, is “Dogs and cats always make us laugh! 🤣😂😽”

I admit to watching these videos after linking to them here.

Perhaps surprisingly, “seven of the ten most engaged Facebook video posts in 2018 so far [came] in at three minutes or longer, and the average across the ten [was] three minutes eleven seconds.” Motivational speaker Jay Shetty pops up multiple times in the most popular/most commented/most engaged list, and “the most frequently appearing names were the viral publishers such as NTD Funniest or UNILAD.” Meanwhile, “only a couple [videos] came from what you might call traditional mainstream publishers, with ABC News and Fox News both featuring once in the 100 most engaged Facebook videos.” The closest thing I saw to any news video in any of NewsWhip’s charts was a video from millennial-aimed business video site Cheddar on “how to never fold your clothes again,” featuring a gadget called the FoldiMate.

NewsWhip’s findings may make you doubt, again, again, if Facebook has really changed all that much. Meanwhile, The Weather Channel has stopped publishing videos to Facebook completely. One choice quote from exec Neil Katz: “We went along for the ride every single step of the way. But we noticed, over the course of two years, that we were being paid in all types of currencies — followers, shares, views — that did not feel like money.”

POSTED     May 24, 2018, 9:50 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Public or closed? How much activity really exists? See how other news organizations’ Facebook Groups are faring
We analyzed the data of groups as large as 40,000 members and as small as 300, from international organizations to local publishers. How does yours fit in?
Here’s what the Financial Times is doing to get bossy man voice out of (okay, less prominent in) its opinion section
“She wrote a fabulous piece that did incredibly well and I think there’s no way on earth that (a) she would have submitted or (b) it would have run, before we started this stuff. It got more than double the usual number of pageviews for an opinion piece.”
How to buy into journalism’s blockchain future (in only 44 steps)
Blockchain-and-journalism startup Civil aims to build a decentralized infrastructure for news, and you can invest in their vision. It just might take you a while.