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Months from launch, The Markup abruptly fired cofounder Julia Angwin, setting off an editorial exodus
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“We’re trying to be a platform for voices that you wouldn’t ordinarily read in text at the Times.”
“While remixing the stories did not resonate every time, we did see positive results on the group of hard news stories where we altered the storytelling approach.”
“I’m sure everybody in the industry would [agree] that YouTube can be a messy, nasty place. The membership is just this delightful two-way conversation, with people who are really there to support Vox.”
“We’re a subscription business, so we’ve been looking a lot at binge-watching and creating a body of work that, when people find one, they will spend time with multiple episodes.”
Publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.
“It’s like a version of C-SPAN for a younger audience.”
In both the U.S. and China, more people say they’ll watch matches via live video online than via terrestrial, cable, or satellite television.
Babies and puppies continue to rule the day, and only 2% of the most engaged Facebook videos were posted by traditional publishers.
Facebook and Netflix are reportedly pushing into hard news video.