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Key links:
Primary website:
voiceofsandiego.org
Primary Twitter:
@voiceofsandiego

Voice of San Diego is a nonprofit online news organization that focuses on in-depth and investigative reporting on civic issues.

The site was founded in 2005 by venture capitalist Buzz Woolley and veteran San Diego journalist Neil Morgan, funded by $355,000 of Woolley’s own money as a way to fill what they saw a gap in local government reporting.

Its annual budget is about $1 million, and it has about 10 newsroom employees, though it laid off four employees in December 2011. About 10 percent of the site’s revenues come from advertising, with the majority coming from individual donations, foundations (including the Knight Foundation) and Woolley’s funding. As of September 2009, Woolley had provided the site with $1.3 million of the total $3.5 million in donations over five years. Voice of San Diego also makes some money from syndicating its content.

Voice of San Diego has a relatively modest but steadily growing web audience, with just fewer than 100,000 unique visitors per month as of late 2009. The organization has won numerous journalism awards, and its investigations have forced several city leaders to step down.

The site was founded on the principle of civic engagement, and it has worked to encourage online discussion, making civic participation half of its two-part mission and hiring its first engagement editor in 2010.

Voice of San Diego also emphasizes explanatory journalism, producing regular “explainers” and factchecking features.

Voice of San Diego’s Scott Lewis talks about the value of explainers:

Recent Nieman Lab coverage:
Jan. 22, 2013 / Andrew Donohue
Andrew Donohue: How to redesign the beat for engagement, impact, and accountability — The former editor of Voice of San Diego, now a Knight Fellow at Stanford, wants to rethink how journalists think about and find stories in the community. ...
Feb. 8, 2012 / Ken Doctor
The newsonomics of the death and life of California news — The massive changes we're seeing in California journalism portend even faster journalistic change across the country. We Californians like to believe we're always at the birth of the new new, from Hollywood to Silicon Va...
Jan. 26, 2012 / Andrew Phelps
MinnPost ends 2011 in the black — MinnPost, the nonprofit regional news site in Minnesota, ended 2011 in the black for a second year in a row, according to its annual report published today. Its year-end surplus — a bit more than $21,000 — isn't exac...
July 26, 2011 / Justin Ellis
NewsTrust dives into the fact-check business with expanded Truthsquad — Just in time for the 2012 elections, the cottage industry of media fact-checking is ramping up. That latest addition is Truthsquad, which began last year as a pilot project of NewsTrust. TruthSquad will differentiate its...
July 18, 2011 / Joshua Benton
Pew: Nonprofit journalism doesn’t mean ideology-free — Pew's Project for Excellence in Journalism is out with a new study this morning that looks at the new universe of nonprofit journalism — and tries to get beyond the ProPublicas of the world to see who else is producin...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: December 15, 2011.
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The Economist is a weekly publication based in London that covers global news and issues. The Economist refers to itself as a newspaper, but it holds more in common stylistically with magazines, particularly newsweeklies like Time and Newsweek. The magazine was founded in 1843 and is the flagship publication of the Economist Group, which also…

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