Nieman Lab.

Predictions for
Journalism, 2024.

Each year, we ask some of the smartest people in journalism and media what they think is coming in the next 12 months. At the end of a trying 2023, here’s what they had to say.

Updating through Dec. 21
See all predictions →

 

Andrew Golis
The robots will make us more human
Lynette Clemetson
We’ll step up our defense of journalists in exile
Gina Chua
Too many news orgs adopt right-wing frames about trans people

“For an increasing subset of readers, ‘articles’ will be as invisible as CSS code.”

Bassey Etim
Rise of the news DJs

“It’s time to get real with people. They don’t want to hear the debate between two rival sects of increasingly unaccountable rich people, especially when neither of them is living a life that has anything to do with their daily lived experiences.”

Ben Collins
The cable news kayfabe is dead

“The reality is that people of color in the U.S. are more likely to turn to TV news for local information than they are newspapers or digital-first local news.”

Nikki Usher
The future-of-journalism crowd stops ignoring local TV news

“We must accept that the beautifully written 10,000-word piece will only reach certain kinds of audiences — those most willing to sit at a desktop and take the time necessary to read it.”

Sumi Aggarwal, Investigative reporting will experiment with new forms

“Misinformation is the new norm, Black culture is the American mainstream, and we, like any other community, are owed a chance of knowing the truth.”

Dominic-Madori Davis, Experts — not influencers — will cover more Black news

“Civic dialogue in news promotes the next level of public service journalism.”

Sarah Glover, The rise of civic dialogue in news

Leezel Tanglao
Journalists will look for answers outside the news industry
Gabe Schneider
Journalism investment comes to Los Angeles
Felicitas Carrique
News organizations will support product leadership
Javaun Moradi
Everyone gets an AI agent

“Of course I don’t trust the news media collectively, or automatically. I trust some brands some of the time.”

Charlie Beckett, The obsession with “trust” will end

“As a reader, I love the idea of being able to check out a publication without signing myself up for future re-engagement campaigns.”

Meena Thiruvengadam, Channels change the publishing game on WhatsApp

Benjamin Morales Meléndez
We’ll move beyond “en Español” to reach Hispanic and Latino audiences
Janelle Salanga
Newsrooms will refuse to reckon with their hypocrisy — again

 

All predictions in chronological order
Andrew GolisThe robots will make us more human“There will be silver linings to The Great Robot Spam Flood of 2024.”
Lynette ClemetsonWe’ll step up our defense of journalists in exile“One of the biggest growth areas for journalism in the coming year is one that none of us would wish for — the journalism of the displaced.”
Gina ChuaToo many news orgs adopt right-wing frames about trans people“Reporters and editors have unconscious biases. In the case of trans people, that often manifests in worrying more about people who may mistakenly identify as trans — and regret that decision — than about the challenges that trans people face.”
Bassey EtimRise of the news DJs“For an increasing subset of readers, ‘articles’ will be as invisible as CSS code.”
Ben CollinsThe cable news kayfabe is dead“It’s time to get real with people. They don’t want to hear the debate between two rival sects of increasingly unaccountable rich people, especially when neither of them is living a life that has anything to do with their daily lived experiences.”
Nikki UsherThe future-of-journalism crowd stops ignoring local TV news“The reality is that people of color in the U.S. are more likely to turn to TV news for local information than they are newspapers or digital-first local news.”
Sumi AggarwalInvestigative reporting will experiment with new forms“We must accept that the beautifully written 10,000-word piece will only reach certain kinds of audiences — those most willing to sit at a desktop and take the time necessary to read it.”
Dominic-Madori DavisExperts — not influencers — will cover more Black news“Misinformation is the new norm, Black culture is the American mainstream, and we, like any other community, are owed a chance of knowing the truth.”
Sarah GloverThe rise of civic dialogue in news“Civic dialogue in news promotes the next level of public service journalism.”
Leezel TanglaoJournalists will look for answers outside the news industry“Attend that academic conference, that legal convention, or that public health convening where you don’t know anyone.”
Gabe SchneiderJournalism investment comes to Los Angeles“If one newspaper is not enough in a county of a few hundred people, a handful of newspapers is unacceptable in a county of almost 10 million.”
Felicitas CarriqueNews organizations will support product leadership“News product thinkers are the ones who can connect the dots between technology, journalism, and business.”
Javaun MoradiEveryone gets an AI agent“Today’s dominant online revenue model has consumers trading their attention for free content. This model can’t work if my AI agent’s priority is to defend my time.”
Charlie BeckettThe obsession with “trust” will end“Of course I don’t trust the news media collectively, or automatically. I trust some brands some of the time.”
Meena ThiruvengadamChannels change the publishing game on WhatsApp“As a reader, I love the idea of being able to check out a publication without signing myself up for future re-engagement campaigns.”
Benjamin Morales MeléndezWe’ll move beyond “en Español” to reach Hispanic and Latino audiences“Create joint ventures or partnerships with news organizations that already know and serve these audiences.”
Janelle SalangaNewsrooms will refuse to reckon with their hypocrisy — again“Diversity without support for marginalized journalists and their free speech is a hollow victory.”
Moreno Cruz OsórioThe climate crisis will cut across journalism“When a crisis comes knocking, people turn to journalism to make better decisions. This is what is happening with the climate emergency.”
David CohnI got 99 predictions, but AI ain’t one“Rather than add to the list (although I do have a growing list), I thought I’d offer predictions devoid of AI.”
Kawandeep VirdeeI gave ChatGPT the last 13 years of Nieman Lab predictions“These speculative topics align with Virdee’s previous focus areas and the current trends in media and technology, offering plausible directions for his 2024 prediction.”
Matt SkibinskiAI will democratize disinformation“This is not limited to audio and video tools. Text-generation tools like ChatGPT and Google’s Bard have incredibly poor defenses against producing misinformation.”
Ritvvij ParrikhWe’ll build open systems to improve and monetize news“I predict that governments and the broader media development ecosystem will recognize the value in creating open systems to build viable alternatives to BigTech’s advertising, search, and social platforms.”
Patrick GatharaMissteps in Gaza coverage spur push for a global code of media ethics“Dehumanizing portrayals have long been a core feature of how the global press presents much of the world, especially communities in crisis and in the Global South.”
Letrell Deshan CrittendenMake journalism awards contingent on treatment of the marginalized“If you can demonstrate that you have actively attempted to address these issues, your applications for awards would receive consideration. If not, no awards for you.”
AX MinaWe navigate deep uncertainty with community“As much as it can feel like very little can be done, we all have agency to shape and define the futures we’d like to see.”
Joe AmditisJournalism grapples with the promise and pitfalls of AI-assisted reporting“It’s the tools plus the perspective, the paradigm, and yes, the power — dangling the carrot of higher productivity alongside a stick woven with issues of ethics and job security.”
Rishad PatelBehold, the journarator“So wait — what would we pay for our little bit of personalized journalism?”
Jeremy GilbertPublishers wake up to serving younger audiences“All too often, publishers’ goal with media literacy programs is to train young audiences to like the news products those publishers already make, rather than adapt their products to evolving tastes.”
Julia BeizerWe’ll understand — and deliver — our unique value“We need new measures to more appropriately capture true user loyalty and trust.”
Ben Brock JohnsonSome news orgs burnish their brands by giving AI the cold shoulder“Call it the imitation crab theory of journalism: The fake stuff is about to be everywhere, but we are the real thing.”
Kevin D. GrantA local way to think about funding local news“As word gets out about these successes, dozens more communities across the country have begun to test the model.”
Dmitry ShishkinUser-centric editorial models embrace empathy and scale“Your audience ‘why’ and your newsroom ‘why’ have to be the same.”
Kirstin McCuddenThe fence will be tested“Asking questions, knocking on doors, reporting on local news and newsmakers are all standard journalistic practices. Why, then, would anyone try to criminalize them? Because if the velociraptors taught us anything, it’s to keep throwing yourself at the fence — you never know when the electric grid may be shut off.”
Keith WoodsA different sort of reckoning“Since Reconstruction, every major advancement this country has made toward justice, equality or equity has been met by virulent efforts to slow, reverse, or obliterate them.”
Mar CabraMental health efforts become a globally connected movement“In the era of artificial intelligence, we need to invest in human intelligence, community, and compassion and unite forces to make journalism mentally healthier.”
Kavya SukumarJournalism’s identity crisis intensifies, and decentralization ensues“While the West is lamenting handing over the reins of control of major systems of society to the whims of a few billionaires, countries like India are establishing digital public infrastructure that works at its enormous population scale.”
Nico GendronCapturing press releases for local media revenue“Because press releases are the trifecta of reputational, informational, and promotional, brands will pay to publish a press release as paid content.”
Matt CarlsonThis time, journalists will stand up to Trump (no, really)“Journalists will find their voice — their moral voice — this time around to a much greater extent than before.”
Sharon MoshaviJournalists confront disinformation head-on“Existing efforts to expose disinformation and build trust are not enough. But the fact that more funders and news organizations are centering them is promising.”
Matt KarolianRefocus on what really drives growth“If you are a site that is 100% ad-supported, now is the time to seriously consider how you introduce consumer revenue into your revenue mix.”
Michael W. WagnerJournalists cover power grabs from an openly pro-democracy bent“More journalists will cover unfettered power grabs with a pro-democracy orientation.”
Tania L. MontalvoNews coverage will give readers something to hope for“Positive news doesn’t mean a feature about dogs in Halloween costumes.”
Mike OrrenNewspocalypse now“We will learn that the less something looks like what we have now, the better chance it has of being the thing on the other side of death.”
Mizell Stewart IIIPrint isn’t dead, it’s just being delivered by mail“Print as a content platform and, more importantly, as an advertising vehicle is far from dead.”
Anthony NadlerWe’ll see partisan media more clearly“As partisan media becomes more central to politics, we will need to think about it with more nuance, seeing it as more than a menacing rival to professional journalism.”
Bracey HarrisWe look South“Between the upcoming presidential election and the continued reverberations of the Dobbs decision, the region deserves and will see an uptick in national media attention next year.”
Jody BrannonMore states directly fund local news reporting“More legislators will introduce efforts to support local news, having realized that the economic plight of news companies, particularly dailies and weeklies, is fraying the fabric of democracy.”
Snigdha SurPublishers’ short video strategy is put to the test“Newsrooms that don’t start testing short video formats won’t be able to engage an audience hungry for information in an unstable political year.”
Joni DeutschPodcasting goes bionic“Even though the audio industry is clearly going through its own version of a ‘bubble burst,’ we can rebuild it.”
Amara AguilarVisuals get a boost from AI-powered tools“Journalists will use AI-powered tools responsibly to create more daily video and graphics content, especially for social media.”
Rachel LobdellThe voter is the VIP“We must center our election journalism through the lens of the people we serve, not the candidates courting them.”
Raney Aronson-RathMore boots on the ground“Guys, your reporting spread. You did a big thing. Otherwise, no one would know what happened.”
Philip BumpJournalism needs to learn how to defend itself“We cannot fight the battle for truth and for our own reputations through disappointed silence, any more than an army can engage its enemy with careful, detailed descriptions of weapons.”
Tracie PowellThe year we see the future of local news won’t look like its past“We find and fund these outlets by literally meeting audiences where they are — going into towns and neighborhoods and asking, ‘Where do you get your news and information, and who do you trust?'”
Robert HernandezThe wrong people will be laid off…again“When layoffs come, those who sold us the false business ideas of ‘pivot to video’ or ‘get me their emails’ or ‘put on live events’ or ‘we need new podcasts’ or ‘let’s get IP to sell to Netflix’ aren’t the ones paying the layoff price.”
Elena Herrero-BeaumontIn the EU, media legislation helps safeguard press freedom“The EU’s governance approach to the problem of media independence holds some promises that we should be open to explore.”
Logan JaffeLocal news rediscovers local history“New local newsrooms can be part of that revisiting. As they create their own histories in relationship to the communities they serve, they are well-suited to change the way history has been told.”
Jennifer CooganAI kills the journalism degree — and elevates the apprenticeship“If AI is indeed a white-collar job eater, then an ancient blue-collar convention might be in order.”
Rick BerkeBuild your own platform“It may not catch on. But it feels good to engage in new ways to cultivate our audience instead of just standing still.”
Courtney MartinReaders seek depth beyond explainers and infographics“People want to feel wiser about the nuanced, generational crises that we are facing, and the solutions that might turn the various tides.”
Walter FrickThe (semi-) automated explainer gets good“With the help of AI, explanatory journalists and the newsrooms they work in will compete on judgment, perspective, process, and personalization.”
Nikita RoyAI kills the one-size-fits-all model“Our approach to AI should shift from just considering it for content generation to innovating and creating new, engaging news experiences.”
J. Siguru WahutuThe year journalism in Africa embraces its Africanness“It is frustrating that in 2023, we’re still trying to figure out what African journalism is.”
Victor PickardThe news industry finally reckons with the political economy of journalism“We can fight to ensure that our media embody the principles of participatory democracy and are dedicated to serving social needs, not private profits.”
Jennifer BrandelJournalism’s next disruptor: Love“We have the control to change what we see, and what we choose to report on. This isn’t a decision made by platforms or third parties.”
Joanne McNeilDedicated moonlighters“What’s changed is there’s now a lot less secrecy around journalist-moonlighters. There’s no longer any illusion that, if you were actually any good, someone would have hired you. (Who is there to hire you?)”
Marie GilotA humble Clippy for AI“What was annoying then is exactly what we need now.”
Paul CheungA year of consolidation in nonprofit news“Mergers, acquisitions, and joint-operating agreements will become more prevalent among nonprofit news entities.”
Parker MolloyOnline-to-real-world terror campaigns will be called out for what they are“Often, when institutions are confronted with the moral panics they’ve helped enable, they respond with contempt.”
Juanita IslasJournalist safety training isn’t limited to war reporters“Looking ahead to an election year and taking the lessons learned from 2020, we are obligated to better prepare journalists.”
Ruth PalmerNews avoiders shouldn’t be ignored“For anyone who thinks the value of news is obvious, it can be tempting to dismiss consistent news avoiders as a lost cause. But journalists who see it as their mission to serve the whole public should think twice about that stance.”
Jonas Kaiser“AI” discourse as misinformation“The ‘AI’ that dominates our collective imagination differs significantly from the technology at our fingertips. For most of us, this imagined technology is based more on the fiction of the last decades than reality. Journalism’s task, then, should be to bridge that gap.”
Francesco ZaffaranoMemberships go off-platform“Platform-born news brands could prove better equipped than traditional organizations to leverage their relationships with online communities to build a more sustainable future for journalism.”
Mael VallejoJournalism refuses to die in Latin America (despite everything) “The problem is not only the murders: Journalists suffer from non-lethal violence, threats, job insecurity, imprisonment, and being forced to live in exile.”
Bill AdairFact-checking needs a reboot“‘Informing democracy’ is not enough in an age of rampant lies about elections and public health and climate. Fact-checkers need to be more assertive in getting truthful information to the audience that needs it.”
Rebecca Lee SanchezJournalists find themselves in the mouth of madness“To do relevant work in a time when social change has made us irrelevant, when we are all caught in the feedback loop of self-image as worldview and worldview as self-image, we must create a space for new perspectives by radically questioning and challenging those views.”
S. Mitra Kalita“Link in comments” won’t save democracy“Since 2015, I have dutifully penned these predictions and try to do so, year after year, with a sense of idealism and optimism. I feel neither right now.”
Kendall TrammellStop ignoring the news that audiences actually care about“Are these the most Earth-shattering stories? No. And that’s the point. It’s a distraction from the chaos of life. The internet has found a way to make everything feel like doom and gloom, especially after 2020. People need a break.”
Kerri HoffmanRaising the alarm bell for public media“It’s critical to acknowledge that local public radio stations bear considerable risk in the current podcast environment.”
Oliver DarcyElon Musk’s behavior forces uncomfortable questions for media“In 2024, maintaining a relationship with the hate-drenched platform that was once a key communications tool used by newsrooms and authorities around the world will become even more untenable.”
Basile SimonLegal rigor meets journalistic inquiry to yield groundbreaking investigations“Ethical considerations will be the compass guiding these partnerships, weaving together the principles of truth, accuracy, and public interest from journalism, the expertise of NGOs, and the commitment to fairness and accountability from legal initiatives.”
Jesse HolcombWe find out how good (or bad) 21st-century polling really is“So much attention has (rightly) focused on local news gaps in recent years. But I think 2024 is a year when some of that attention — by funders, experts, industry leaders — will turn to the states.”
Peter BaleThe news industry learns which stories not to write“There is still far too much vanity publishing or fire-and-forget reporting that may meet the egotistical needs of reporters or editors but not the needs of readers or your businesses.”
Christoph MergersonWeathercasters help us navigate the trust-in-news storm“Why does the public trust weathercasters — especially since a prevalent stereotype of them is that they’re always wrong?”
Michael GreshkoScience journalism has its Defector moment“We need science journalists now more than ever, but with alarming frequency, legacy and digital-first publications alike are showing that they can’t provide these journalists with stability. So who will?”
Alex PerryCollege media remains the news industry’s younger, cooler aunt“If college media is supposed to be the training ground for hard-hitting journalism, students need support and resources from older generations to continue their work.”
Andrew KaczynskiThe homepage is back“There’s something cleansing about avoiding the algorithm and doing a little self-discovery when it comes to news sources.”
Ernie SmithScale is a trap“If we want to solve this problem of informing audiences, we need to do the hard work of finding them and engaging them at their level. And that means going niche.”
Jacob L. NelsonJournalists abandon social media, and news audiences follow (eventually)“The downside: Without news brands investing the time and effort to add their content to social media platforms, these platforms — already flooded with misinformation — will become even less hospitable venues for the millions of people who spend hours on them daily.”
Sue CrossTo build trust, news outlets prioritize transparency“Reputation is trust. And transparency creates an exchange where trust can grow.”
Amethyst J. DavisPress Forward must prove itself to the Black press“How are the neediest of newsrooms supposed to trust Press Forward when public and private funders involved have already tried to lock us out? We all have stories.”
Linda Solomon WoodAfter the breakup, Canadian news orgs learn to live without Facebook“Here’s to clearing our shared cache.”
Meredith ArtleyFor more engagement and trust, try this one weird trick“News organizations can be very good at output — publishing a story, sending a newsletter, broadcasting a show or audio, and pushing out posts. But how good are we at the intake?”
Phoebe ConnellyPeer support will be a critical part of newsroom resilience“Increasing our skills around talking about the compassion, rigor, and experience needed to cover the toughest stories will make a difference in improving newsroom resilience, wellbeing, and journalism craft.”
Ben WerdmullerThe web floods“Newsrooms that commit to AI-driven storytelling as a way to cut costs while increasing output will be lost in a sea of similarly bland content and spammy marketing.”
Fernanda SantosJournalism outside urban areas thrives“We have a tremendous opportunity with the Press Forward initiative’s pledge to invest more than $500 million to ‘catalyze a local news renaissance.’ I hope the people making decisions on where and how to invest the money remember that there’s a lot of America between the coasts.”
Anika AnandJournalism intermediaries start to coordinate“It’s disappointing that we have yet to build a healthy journalism support ecosystem.”
Andrew LosowskyPublishers will finally be influenced by influencers“We don’t have to become influencers ourselves, but we can learn vital lessons from those who have elevated community-centered content to an art form.”
Cherian GeorgeIn a year of polarized elections, media will be a target“Look out for interesting experiments by lesser-known journalistic ventures and civil society groups that share professional journalism’s interest in bridging us-them divides.”
Chase DavisTrust good, crap bad“We ride the crap tsunami at our peril.”
Alvaro LiuzziThe algorithm will be the message“Paradoxically, the future might involve a high degree of automation to achieve a more authentically human journalism.”
Burt HermanMore open source AI“We have a chance to try again and learn from the tortured history between technology companies and journalism.”
Jessica MaddoxTV reporters become TikTok influencers“TikTok hasn’t killed the self-brand, but it’s made it harder to grow a consistent following when it’s similar content being pushed to users, not a timeline of followed accounts.”
Anya SchiffrinPublishers keep trying to extract revenue from Google“The current asymmetric relationship between the news media industry and technological platforms, makes it easy for the platforms to abuse their market power to the detriment of the media.”
Laxmi ParthasarathyIt’s time to prioritize audiences we know we can’t monetize“When a news outlet’s business model is designed solely to serve an audience of means, they ignore worthy audiences who could profoundly benefit from high-quality journalism, but lack the means to pay for it.”
Kristen MullerAn open letter to the incoming CEO of NPR“Every story that lives only in a newscast or feature spot is a story that never finds an audience beyond who was listening at that moment.”
Jean Friedman RudovskyWe learn to unlearn“Take a few extra minutes to go beyond your reporter’s spiel to explain how you put a story together, and what your source can expect.”
Gordon CrovitzAI gets accurate“A key revenue source for the AI models is licensing their tools to companies and governments that insist on these models producing trustworthy information.”
Mauricio CabreraThe year of the horizontal newsroom“Users won’t be just an audience anymore. They’ll be active promoters and prosumers of communities that they co-own and care for.”
Sam CholkeNews confronts reaching audiences in a post-social world“It is very possible to have a very active and yet poorly informed electorate.”
Rasmus Kleis NielsenIgnore the coming election bump“When internet users do not engage with news, it is not because they can’t engage with it. It is because they do not find it worth their while.”
Brian MoritzA major sports betting journalism scandal is coming“The same way Donald Trump’s candidacy is a test for the norms and practices of American political journalists, legalized sports gambling is a test for the norms and practices of sports journalists.”
Eric NuzumThis election year, don’t forget there’s more than one story“A general audience is not looking for more news about war. They are looking for an emotional and intellectual break from things like war.”
Ernest KungAI gets widely adopted by smaller newsrooms“Local news managers who initially brushed off our requests to participate in our prior survey wrote back to us and asked for help with AI.”
Julia MunslowJournalists will go on camera for social video“When it comes to platforms preferred by young people, like TikTok, Snapchat, and Instagram, research shows that audiences there prefer to listen to influencers, celebrities, and ordinary people, all over journalists.”
Christa ScharfenbergMore public funding for local news“The local news fellowship model is gaining traction in states beyond California and may be a way to test the country’s comfort with public financing of news.”
Candace AmosNews publishers find their brand voice on social“How many times have we had perfect opportunities to jump on trends — but seen the hours it takes to get approval shut the doors to the engagement party on us?”
Eugene SonnDurable over disposable“When we listen to people in our community, they want stories that don’t feel like they will be out of date in a few hours.”
Thomas BaekdalReturning to a contextual focus“There is no future in the programmatic display market for publishers. It’s a path to nowhere.”
Dana LaceyPublishers embrace open source“In 2024, we’ll see more publishers drop closed systems in favor of products that aren’t at the whim of Silicon Valley execs.”
Zizi PapacharissiHeadlines are going out of style“News audiences are now too savvy for clickbait.”
Brian StelterMedia owners in the crosshairs as Trump craves retribution“The big difference now is that Trump’s anti-press tirades are also campaign promises. The words of Trump’s first term will translate to actions in a second term.”
Dannagal G. YoungTV rewards the authoritarian candidate“We will not learn who the best person for the job of the presidency actually is, but we might come away from campaign coverage knowing who the best person is to play president on TV.”
Robin KwongNewsrooms (re)discover the magic of project management“Strong project management makes newsrooms more adaptable and more able to survive industry turmoil.”
Rubina Madan FillionHumans hold their own against the robots“Rather than despair, we need to find ways to highlight the people and processes behind our journalism.”
Joshua P. DarrLocal news will adapt to low demand“In today’s marketplace of news, you literally cannot give local newspapers away.”
Rodney GibbsThe rise of the AI class“In an industry shedding publishers and jobs and routinely challenged to do more with less, we’re foolish not to at least try on the generative AI suit.”
Sarah MarshallWe get past “post-platform”“With a seemingly limitless number of platforms on which to meet and engage audiences — but still a finite number of hours in the day — teams will need to develop frameworks to understand where to start, stop, and pivot.”
Sisi WeiNews mirages (not news deserts) are the scarier problem“We have to focus on the journalistic ‘last mile’ — not only producing reliable, independent information, but making sure that people actually receive it and can act on it.”
Stephen FowlerThe “touch grass” election cycle“Major outlets and mediums are often still guided by a ‘who’s up or down’ ouroboros that cycles through horse-race snapshots shaping punditry shaping opinions shaping the horse race.”
Sam GuzikDevices are the new gatekeepers“What these devices have in common is that they use AI as a layer to synthesize incoming information and determine what and when information should reach users.”
Simon GalperinLocal news’ library moment“We’ll set our sights on a public-powered future to ensure access to civic news and information for all.”
Upasna GautamWe get agile“The pace of news demands not just reactive but proactive development — anticipating user needs and industry trends before they solidify.”
Alfred HermidaJournalism prepares for a post-search, post-social future“The loss of reach for news publishers comes with a loss of visibility, which is likely to hit new, digital-born journalism organizations the hardest.”
A.J. BauerHyperlocal information warfare rises up“Hyperlocal and state-level right-wing digital news sites represent a new and often less visible terrain for right-wing misinformation campaigns, ‘culture war’ posturing, and doxxing efforts.”
Matt DeRienzoOne issue will dominate election coverage in both red and blue states“Will a multiracial democracy survive an assault without precedent over the past 60 years? Have we ever really had an even playing field in access to voting and political representation?”
Adam ThomasNonprofits embrace profits“2024 will see the quickened rise of innovative, unfamiliar, and even uncomfortable revenue streams for Europe’s nonprofits.”
Ryan KellettCelebrities will endorse publishers (and get paid for it)“It’s not just us publishers…Everyone (yes, even Taylor needs Beyonce) is in the precarious dance of sizing up the new way to catch and keep attention.”
Mario GarcíaAI takes center stage“By the end of 2024, almost all media organizations will have adopted some level of AI strategy for content creation, marketing, and advertising.”
Ashley Woods BranchCollaboration with ethnic and identity publishers becomes a must“What we once thought of as the liabilities of ethnic and identity publishers will become their strengths — and their tactical advantage.”
Richard TofelThe AI copyright watershed comes into view“Comparatively little of the attention around news and AI has focused on its impact on the future economic viability of our industry, and 2024 seems likely to be the year in which this changes.”
Ståle GrutThe press adopts a new level of transparency around images“The press has often been light on contextual information and details about the images they use.”
Alexandra BorchardtEveryone in the newsroom gets training“Digital transformation is more a cultural challenge than it is a tech challenge.”
Cindy RoyalAI changes everything…and nothing“There will be mishaps and confusion. Same as it ever was.”
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