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Key links:
Primary website:
instapaper.com
Primary Twitter:
@instapaper

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Instapaper is an application aimed at time-shifting the consumption of online content, including journalism. It was launched in 2008 by developer Marco Arment, who at the time was the lead developer of Tumblr, and was bought in 2013 by Betaworks.

Instapaper allows users to click a bookmarklet whenever they come across an article they would like to read later; typical candidates include long magazine articles. Once clicked, the article is stripped of ads and clutter, saved on Instapaper’s servers, and made available for offline reading in Instapaper’s iPhone and iPad apps. Instapaper also connects to Amazon’s Kindle.

Instapaper is perhaps the most popular of a number of services aimed at encouraging long-form reading, including Read It Later, Readability, and Longreads.

Instapaper and its ilk have encouraged some news organizations to experiment with less cluttered reading environments, although they have also been controversial for some because of their extraction of content from its surrounding advertisements. Readability, in response, has created a program for publishers that pays them a small amount when their articles are read within the service.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
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June 19, 2014 / Justin Ellis
From Instapaper to newspaper: PaperLater wants to put your saved articles onto newsprint — There’s a kind of unspoken promise that comes along with any delayed reading service: At some point, you’ll have time to read this really great thing. But as anyone who has stared into the void of an Instapap...
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Primary author: Joshua Benton. Main text last updated: October 2, 2013.
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