We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
A lot of these headline changes are pretty minor. (Sometimes it seems like the copy editors can’t quite make up their minds: should “in” be capitalized?) “But most headline swaps are clearly A/B tests looking for more clicks.” —SS
Tags:
A/B testing,
New York Times,
testing headlines,
TJCX
