Benton, Joshua. "How A/B testing became publishers’ go-to traffic builder." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Oct. 2014. Web. 30 Nov. 2023.
APA
Benton, J. (2014, Oct. 21). How A/B testing became publishers’ go-to traffic builder. Nieman Journalism Lab. Retrieved November 30, 2023, from https://www.niemanlab.org/reading/how-ab-testing-became-publishers-go-to-traffic-builder/
Chicago
Benton, Joshua. "How A/B testing became publishers’ go-to traffic builder." Nieman Journalism Lab. Last modified October 21, 2014. Accessed November 30, 2023. https://www.niemanlab.org/reading/how-ab-testing-became-publishers-go-to-traffic-builder/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/how-ab-testing-became-publishers-go-to-traffic-builder/
| title = How A/B testing became publishers’ go-to traffic builder
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 21 October 2014
| accessdate = 30 November 2023
| ref = {{harvid|Benton|2014}}
}}
