We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Adweek / Mark Stenberg
/ Sep 28“The reorganization by industry, which publishers like Hearst Magazines have also embraced, also reflects a growing emphasis on live events, a key source of revenue growth for the publisher, according to Sharon Mussalli, founder of media rep firm Xtracrisp. Publishers increasingly find themselves in need of unique ways to weave brand sponsors into their editorial, and events can provide that integration in a way social platforms are unable to replicate.” —
Tags:
advertising,
Adweek,
Bloomberg Media,
events
