Nieman Foundation at Harvard
“Flexicles,” story alert systems, and other ways AI will serve publishers, reporters, and readers
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Max Willens / Oct 27
Originally built in-house to support Bloomberg’s subscription business, an A/B testing tool called ABBA is now being used to support the ad team’s work of optimizing its products and campaigns. It’s one part of a larger effort to better merge the two business sides. SS
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