We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Max Willens
/ Oct 27Originally built in-house to support Bloomberg’s subscription business, an A/B testing tool called ABBA is now being used to support the ad team’s work of optimizing its products and campaigns. It’s one part of a larger effort to better merge the two business sides. —SS
Tags:
A/B testing,
ABBA,
ads,
Bloomberg,
silo,
subscriptions
