What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more.

Axios / Mike Deehan

Emerson College’s newest major: Content creation →

“Emerson is one of the first colleges in the country to build a formal academic track around influencers and content makers.” —LO

What else we were reading on November 9

The Washington Post / Drew Harwell and Scott Nover

Trump ally Loomer was paid thousands for political tweets, people familiar say →

“The new claims about Loomer’s influence business could add fuel to a growing debate about the little-regulated industry of political messaging on social media, where influencers on both sides of the aisle have operated in a legal gray area between advocacy and advertising.” —SC

The Verge / Mia Sato

There’s no slowing down media’s pivot-to-video 2.0 →

“Just as soon as journalists start getting comfortable with front-facing selfie videos, we may be facing a whole new beast: videos that are horizontal and longer, with a higher production value and higher barrier to entry that we typically associate with TV and streaming.” —SC

The Hollywood Reporter / Alex Weprin

Inside The New York Times’ vertical video strategy →

“The Times‘ video strategy now encompasses all of its core areas: News, of course, but also cooking, The Athletic, and culture….Pyne says that increasingly the journalists in the newsroom are being proactive about reaching out to the video team [before publication].” —SC