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MLA

Benton, Joshua. "How A/B testing became publishers’ go-to traffic builder." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Oct. 2014. Web. 27 Jul. 2024.

APA

Benton, J. (2014, Oct. 21). How A/B testing became publishers’ go-to traffic builder. Nieman Journalism Lab. Retrieved July 27, 2024, from https://www.niemanlab.org/reading/how-ab-testing-became-publishers-go-to-traffic-builder/

Chicago

Benton, Joshua. "How A/B testing became publishers’ go-to traffic builder." Nieman Journalism Lab. Last modified October 21, 2014. Accessed July 27, 2024. https://www.niemanlab.org/reading/how-ab-testing-became-publishers-go-to-traffic-builder/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/how-ab-testing-became-publishers-go-to-traffic-builder/
    | title = How A/B testing became publishers’ go-to traffic builder
    | last = Benton
    | first = Joshua
    | work = [[Nieman Journalism Lab]]
    | date = 21 October 2014
    | accessdate = 27 July 2024
    | ref = {{harvid|Benton|2014}}
}}