Nieman Foundation at Harvard
HOME
          
LATEST STORY
“This puts Black @nytimes staff in danger”: New York Times staffers band together to protest Tom Cotton’s anti-protest op-ed
ABOUT                    SUBSCRIBE
What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Lucia Moses / Oct 21
“David Ogilvy is quoted as having said, ‘On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.'” JB
Tags: ,