“In October, Coca-Cola enlisted the AI image creation tool Stable Diffusion to help create a video that was shortlisted for an award at the festival. The ad, called ‘Coca-Cola Masterpiece,’ used
AI in addition to traditional methods, like CGI, to create complex animations under a tight deadline. The two-minute spot shows characters popping out of the art in a gallery to toss a classic Coca-Cola bottle in and out of famous paintings, like a Warhol and a van Gogh; the bottle takes on the visual style of the work of art when it enters each picture. It’s an incredibly complex animation process that took only eight weeks, according to visual effects company Electric Theatre Collective, which Coca-Cola commissioned. Without the help of AI, the
company told Digiday, it could have taken five times longer.”
—SC
