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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Adweek / Mark Stenberg / Jun 20, 2024
“Unlike propensity models, however, which must be periodically adjusted, Sub(x) will constantly intake information about the efficacy of its past offers and recalibrate future offers accordingly. As a result, the technology claims it will eliminate A/B testing, automating away the manual process of trial and error that paywall providers have historically used to improve their conversion rates over time.”
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