Nieman Foundation at Harvard
HOME
          
LATEST STORY
With VuHaus, public music stations hope collaboration will bring in more listeners (and money) online
ABOUT                    SUBSCRIBE
June 8, 2015, 2:58 p.m.
Audience & Social

Think of the five Facebook Instant Articles you saw last month as a way to fend off freakouts. By showing what Instant Articles actually look like, Facebook hoped to put an end to confusion, speculation and fears that the social media company is going to take over news and destroy distinctions between publishers.

On Sunday, Business Insider’s Jillian D’Onfro noted that “the actual launch has been much slower and less dramatic than anyone expected,” with exactly zero Instant Articles published since May 13. However, this doesn’t mean that Instant Articles is over; in fact, it’s about to ramp up.

Facebook normally launches new products very gradually, to about 1 percent of users, so that it can A/B test and collect data, and that’s the phase that Instant Articles is about to enter, according to someone familiar with Facebook’s plans. Starting in a few weeks, the nine Instant Articles publishers — The New York Times, BuzzFeed, The Guardian, NBC News, National Geographic, The Atlantic, BBC News, Spiegel, and Bild — will start publishing daily, but only a portion of Facebook users will see the articles. The articles won’t all be posted to the Instant Articles Facebook page, and if you’re not a user included in initial tests, you won’t see them at all.

So if The New York Times, say, shares a link to an article on its feed, only the users in the initial test group will see the Instant Article version displayed on their iPhones. Everyone else will be directed to the regular web version. (Here’s how this works.) In the background, of course, Facebook will be collecting data from this initial test group and sharing it with their publishers.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
With VuHaus, public music stations hope collaboration will bring in more listeners (and money) online
“NPR’s capacity is really in news and the spoken word, and it’s very active on the cultural side, but not organized around music. There was a sense we either needed to work with each other or have a hard time competing at all.”
Could email newsletters be a partial solution to magazine companies’ problems? (Toronto Life thinks so)
Following the success of Twelve Thirty Six, Toronto Life is looking more closely at email newsletters as standalone products.
Coda Story, focused on deep dives around single themes, is now tackling a “post-truth” Eurasia
The platform is focusing on two major themes — disinformation campaigns in Eurasia and the migrant crisis in Germany — and focusing on larger character-driven narratives.