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Every story’s performance reduced to a single score: a reductionist take on journalism or a way to make a news organization’s values concrete?
But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
The company, based in the Netherlands, is trying to prove its model can work in a larger market. Investment capital in hand, its eyes are set on the United States.
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
Nine publishers have signed on, hoping it’s a way to better monetize mobile traffic they struggle to turn into dollars. But is it a smart adjustment to digital reality — or a surrender?
Early mornings are a challenge for news sites: big audiences, not much fresh content. Some outlets are stashing staff around the world to keep content fresh.