18 | December | 2017 | Nieman Journalism Lab

Archives: December 18, 2017

“In the future, we’ll instead organize the editorial meeting around this all-important question: “What can we help the public understand or do today?” We won’t start with our ideas — we’ll start with the information gaps the public demonstrates they have, and focus our efforts squarely on filling those gaps.” Jennifer Brandel and Mónica Guzmán

Storytelling finally adapts to mobile

“The year about to end has only been a springboard to what is to come in the area of what I refer to as linear visual storytelling. In this type of storytelling, the narrative and the visuals flow in a linear way from top to bottom, exactly the way we communicate when we text or use WhatsApp on our phones.” Mario García

Blockchain and trust

“Having decentralized ledgers and data storage allows visibility into creation and tracking, engagement and follow-through in news and ads.” Mi-Ai Parrish

Live journalism comes of age

“Live video experimentation is going to continue in 2018 with an eye towards nuanced coverage that audiences can relate to. This coverage will be brand safe and highly monetizable.” Niketa Patel

The year for guerrilla user research

“Creating valuable products first requires news organizations to understand the people for whom they are designing. We need to commit to learning what their goals and motivations are, and what they are trying to accomplish when they sign up for a newsletter, download our app, or visit our site.” Feli Sánchez

Audience teams diversify their approach

“The beauty of diversification is that it means not putting all of your eggs in one basket. It will encourage teams to broaden their skillsets, think creatively about various ways to get to the goal of sustainability and sharpen their discipline of setting goals and measuring them.” Kim Fox

Address users as individuals

“Every relationship starts with a conversation. One of the challenges we’ll be facing this coming year is how to communicate with users in an effective way in order to shift them through the stages of the loyalty funnel.” Pia Frey

The Jio-fication of India

“In the year since it launched, Jio has acquired over 100 million users — many connecting to the mobile internet for the first time in their lives. To give some context, this effectively makes Jio that fastest adopted technology in human history.” Trushar Barot

The midterms are an opportunity

“If this was the year in which it felt like the world was reeling from the challenges posed by the misinformation ecosystem, then 2018 will be the year it feels like we’re making progress.” Steve Grove

It will be harder to bury the news

“These groups are tackling perilous subjects that know no borders, such as human trafficking, drug smuggling and money laundering. As the networks expand, the protection of information increases.” Joyce Barnathan

« Older articles

Newer articles »