There’s fresh data on podcast listening habits, and — unlike most podcast research — this study focused on people who regularly consume news podcasts. The Podcast Landscape, sponsored by NPR and conducted by Signal Hill Insights, claims to be the “largest public study of podcasting in America” with responses from 5,071 Americans ages 18 or older. We’re interested in the 31% who said they’d consumed a news podcast in the last month.

News podcast listeners were asked to think of a show that used to be part of their regular routine, but that they’d stopped watching or listening to. Why did they tune out?

The top reasons — for people who listen to news podcasts and those who don’t — were losing interest in the show or the show’s topic. But news podcast users were much more likely, compared to those who didn’t listen to news podcasts, to cite “too many ads,” “repetitive or stale content,” or finding “a better podcast on the same topic.”

Most news podcast consumers listen to podcasts weekly. They also listen to one more hour per week than average podcast users. (Those habits could make them more sensitive to repetition in either ads or content.) News podcast consumers are also more likely to be male (60%), have at least some college education (72%), and have a high household income compared to the U.S. population.

News podcast listeners were most likely to say they listened to podcasts for “discussions on topics of interest,” to get news or political analysis, and to have something to listen to in the car.

YouTube recently said it passed 1 billion monthly podcast users. That claim has raised some eyebrows, but the video platform figures prominently in this report.

About 44% of news podcast listeners said YouTube was the app they “most often” used for podcasts, followed by 17% for Spotify and 9% for Apple Podcasts. Another 30% said “other.”

YouTube is also the No. 1 way that news podcast listeners discover new podcasts aside from personal recommendations. Facebook was the second most common platform for discovery, followed by Instagram and TikTok.

The full report is available here.