“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”
The podcast industry is bigger, richer, more professionalized, and more corporate than when Hot Pod launched five years ago today. Here are the worries that’ll need to be addressed in the next five years.
“She said…‘What you’re describing in the episode is what I’ve lived and what my family has experienced.’ She started sharing her experience. That completely changes the mood, the direction of the conversation.”
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Schmidt, Christine. "Google Search will now show you podcast episodes (but it won’t have to link back to Google Podcasts)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Aug. 2019. Web. 14 Dec. 2019.
APA
Schmidt, C. (2019, Aug. 8). Google Search will now show you podcast episodes (but it won’t have to link back to Google Podcasts). Nieman Journalism Lab. Retrieved December 14, 2019, from https://www.niemanlab.org/2019/08/google-search-will-now-show-you-podcast-episodes-but-it-wont-have-to-link-back-to-google-podcasts/
Chicago
Schmidt, Christine. "Google Search will now show you podcast episodes (but it won’t have to link back to Google Podcasts)." Nieman Journalism Lab. Last modified August 8, 2019. Accessed December 14, 2019. https://www.niemanlab.org/2019/08/google-search-will-now-show-you-podcast-episodes-but-it-wont-have-to-link-back-to-google-podcasts/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/08/google-search-will-now-show-you-podcast-episodes-but-it-wont-have-to-link-back-to-google-podcasts/
| title = Google Search will now show you podcast episodes (but it won’t have to link back to Google Podcasts)
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 8 August 2019
| accessdate = 14 December 2019
| ref = {{harvid|Schmidt|2019}}
}}
