Can the streaming audio giant really turn Bill Simmons’ operation into “the next ESPN”? Or is the goal of building “the world’s flagship sports audio network” too ambitious?
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”
The podcast industry is bigger, richer, more professionalized, and more corporate than when Hot Pod launched five years ago today. Here are the worries that’ll need to be addressed in the next five years.
“She said…‘What you’re describing in the episode is what I’ve lived and what my family has experienced.’ She started sharing her experience. That completely changes the mood, the direction of the conversation.”
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
Quah, Nicholas. "Who could have predicted that Podcoin, an app that promised to pay you to listen to podcasts, didn’t work out." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Sep. 2019. Web. 9 Apr. 2020.
APA
Quah, N. (2019, Sep. 24). Who could have predicted that Podcoin, an app that promised to pay you to listen to podcasts, didn’t work out. Nieman Journalism Lab. Retrieved April 9, 2020, from https://www.niemanlab.org/2019/09/who-could-have-predicted-that-podcoin-an-app-that-promised-to-pay-you-to-listen-to-podcasts-didnt-work-out/
Chicago
Quah, Nicholas. "Who could have predicted that Podcoin, an app that promised to pay you to listen to podcasts, didn’t work out." Nieman Journalism Lab. Last modified September 24, 2019. Accessed April 9, 2020. https://www.niemanlab.org/2019/09/who-could-have-predicted-that-podcoin-an-app-that-promised-to-pay-you-to-listen-to-podcasts-didnt-work-out/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/09/who-could-have-predicted-that-podcoin-an-app-that-promised-to-pay-you-to-listen-to-podcasts-didnt-work-out/
| title = Who could have predicted that Podcoin, an app that promised to pay you to listen to podcasts, didn’t work out
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 24 September 2019
| accessdate = 9 April 2020
| ref = {{harvid|Quah|2019}}
}}
