“We don’t know if [this strategy] is going to make sense for us from a money perspective. We’re in the ‘out on a limb’ phase, not the ‘we’ve discovered a new business model’ phase.”
Plus: News participation is declining, online and offline; making personal phone calls could help with digital-subscriber churn; and partly automated news videos seem to work with audiences.
Schear, Theo. "YouTube hit Channel 5 News is “reporting for people who don’t watch the news”." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Jul. 2022. Web. 14 Feb. 2025.
APA
Schear, T. (2022, Jul. 21). YouTube hit Channel 5 News is “reporting for people who don’t watch the news”. Nieman Journalism Lab. Retrieved February 14, 2025, from https://www.niemanlab.org/2022/07/youtube-hit-channel-5-news-is-reporting-for-people-who-dont-watch-the-news/
Chicago
Schear, Theo. "YouTube hit Channel 5 News is “reporting for people who don’t watch the news”." Nieman Journalism Lab. Last modified July 21, 2022. Accessed February 14, 2025. https://www.niemanlab.org/2022/07/youtube-hit-channel-5-news-is-reporting-for-people-who-dont-watch-the-news/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2022/07/youtube-hit-channel-5-news-is-reporting-for-people-who-dont-watch-the-news/
| title = YouTube hit Channel 5 News is “reporting for people who don’t watch the news”
| last = Schear
| first = Theo
| work = [[Nieman Journalism Lab]]
| date = 21 July 2022
| accessdate = 14 February 2025
| ref = {{harvid|Schear|2022}}
}}
