Sarah Scire is the deputy editor of Nieman Lab. Previously, she worked at the Tow Center for Digital Journalism at Columbia University, Farrar, Straus and Giroux, and The New York Times.
Nonprofit newsrooms are competing for limited funding and attention spans, grappling with diminishing returns on social, and trying to address low trust in media. It’s forcing outlets large and small to adapt to survive.
The new brand campaign is aimed at younger versions of existing Journal readers. The various “It’s Your Business” ads center some of the newsroom’s edgier and more evergreen journalism.
“So much of the media coverage — and the trial itself — started at the point at which we’ve determined that [Lucy] Letby is an evil murderer; all her texts, notes, and movements are then viewed through that lens.”
Scire, Sarah. "“Impossible to approach the reporting the way I normally would”: How Rachel Aviv wrote that New Yorker story on Lucy Letby." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 May. 2024. Web. 20 Sep. 2024.
APA
Scire, S. (2024, May. 16). “Impossible to approach the reporting the way I normally would”: How Rachel Aviv wrote that New Yorker story on Lucy Letby. Nieman Journalism Lab. Retrieved September 20, 2024, from https://www.niemanlab.org/2024/05/impossible-to-approach-the-reporting-the-way-i-normally-would-how-rachel-aviv-wrote-that-new-yorker-story-on-lucy-letby/
Chicago
Scire, Sarah. "“Impossible to approach the reporting the way I normally would”: How Rachel Aviv wrote that New Yorker story on Lucy Letby." Nieman Journalism Lab. Last modified May 16, 2024. Accessed September 20, 2024. https://www.niemanlab.org/2024/05/impossible-to-approach-the-reporting-the-way-i-normally-would-how-rachel-aviv-wrote-that-new-yorker-story-on-lucy-letby/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/05/impossible-to-approach-the-reporting-the-way-i-normally-would-how-rachel-aviv-wrote-that-new-yorker-story-on-lucy-letby/
| title = “Impossible to approach the reporting the way I normally would”: How Rachel Aviv wrote that New Yorker story on Lucy Letby
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 16 May 2024
| accessdate = 20 September 2024
| ref = {{harvid|Scire|2024}}
}}
